For the competitor analysis I have chosen to use another local dog training school so that given they have the same potential clientele to reach it is a very accurate competitor to become better than through having a better digital strategy, for this I have chosen “Dogs Playpark” (https://www.dogsplaypark.co.uk/classes).
The first major advantage that they have over “Hannabees” is that they have and established website, this gives them an incredible edge as you are able to find them through search engines rather than solely relying on word of mouth, it gives the customer the advantage of being able to check for classes and their timetables to find suitability. They also have the ability to take bookings online to save having to chase up customers for funds and also allows the customer to instantly have acknowledgment of the payment and class without having to wait on a reply from admin. It gives details on each class that is available along with their duration and price to a simple click meaning it is convenient for the customer no matter the time of day. The website also has the padlock to show to customers that the site is encrypted and secure giving peace of mind to those who are unsure on technology.
They don’t use Google Ads so a well made website with this attached to it would give “Hannabees” an advantage over its competitors as it would be higher listed on a Google search meaning it is more likely to be clicked on leading to more potential customers. They also don’t appear to have their own analytics either as there is no consent to cookies on the website meaning they have no way to track the traffic that comes to their website.
They also have a reasonably active Facebook account which is linked to the website and vice verser, their Facebook page has a more professional look to it over “Hannabees”, this is also a factor as they have more of a business branding which “Hannabees” is lacking in.
Naomi Eccles 