Master Blog Post : year 2

Self-initiated Technologies, Platforms and UX Project

Assignments:

 

1 – Mobile application – documentation blog posts/ finished project (video walkthrough)

2 – Device – documentation word doc

3 – Website – documentation Self – device website/ finished project (website link) http://www.naomieccles.co.uk/year2/si/about.html

 

Client Related Enterprise Project (client based)

Assignments:

 

1 – Website – documentation Client Related Enterprise Project/ finished project (website link) http://naomieccles.co.uk/year2/client/index.html

2 – Application – documentation Client Related Enterprise Project/ finished project (video walkthrough) https://www.youtube.com/watch?v=3n-mi2fVAGs&feature=youtu.be

3 – Digital Strategy – documentation Developing a Digital Strategy/ finished project (website link) http://naomieccles.co.uk/year2/client/index.html

 

Developing Digital Strategy

Assignments:

 

1 – Brand Case Study – documentation brand case study document/ presentation digiatl strat

2 – Improve a Current Brand – documentation Improving a Current Brand/ presentation hannahbees

3 – New brand, new strategy – documentation Developing a Digital Strategy 3/ presentation DDS 3

 

Digital Innovation & Culture

Assignments:

 

1 – Business & Internet giants – documentation Digital Innovation & Culture – Internet giants EvaluationDigital Innovation & Culture – Internet giants researchDigital Innovation and Culture/ presentation Digital Innovation and Culture – internet giants

2 – Employment and job market – documentation Digital Innovation/ presentation employment and job market

3 – Social independence and individual impact of speech – documentation Social Independence & Individual Impact of Speech/ presentation Social Independence & Individual Impact of Speech

 

CATS

Assignments:

(all are not uploaded due to being part of my dissertation next year, my tutor has a copy of each of these)

1 – 1500 word essay

2 – presentation

3 – 2500 word essay

4 – dissertation proposal

 

 

 

Client 3- Developing a Digital Strategy powerpoint

vivaledance

Client 3- Developing a Digital Strategy task 4

Evaluation

Through this project it was difficult to establish a workable budget that is realistic for my client being a small business I wanted to work with a manageable amount that could be realistically implemented rather than an unattainable amount and unattainable targets, even still I found many tools that can be used for creating a digital strategy for this business on its small budget. I have chosen to only use the ones which would be the most effective, but also putting into plan for the 2^nd year the increased amount and other potential tools.

Client 3- Developing a Digital Strategy task 3

After meeting with the client and explaining these tools they have agreed that these would be the best to apply to the business to do so I have created a summary of the budget breakdown for them to be able to see where the money is going along with the presentation to show all the information.

Budget Summery:

GOOGLE ADS :        £20.00 (PER MONTH)                 £240.00 (PER YEAR)

FACEBOOK ADS :   £20.00 (PER MONTH)                 £240.00 (PER YEAR)

Total:       £40 (per month)   £480 (per year)

Available :   £120.00    from budget to allow for alterations and price fluctuation or things such as VAT alterations.

Each of these choices is explained in the presentation.

 

Client 3- Developing a Digital Strategy task 2 part 2

the next stage was to identify the tools which would be best suited for the company and could be applied to the brand effectively to increase income to the business without putting money into ineffective marketing which would just cost the company money.

 

Tools:

 

Website:

The starting point for the entire digital strategy will to get the new website live as it is a better quality and more professional appearance as a foundation for the new digital strategy, it will also be maintained more regularly with up to date information and linked in social media, so it is always actively posting content.

Due to their already been a website in place I will not take into account the cost of hosting and domain as this is not a new cost due to the Digital Strategy.

 

Keyword research:

I have used KWfinder (https://kwfinder.com) to check the key words for the dance school, due to all websites I have found needing to be paid for unfortunately I wasn’t able to check many combinations. But they would be applied to key words that relate to the business such as “dance school hull”, “freestyle dance” and “dance hull” to find what variations on these generate the most online traffic but would also apply location allowance to refine searching to specific local areas to pin point the most accurate listing for the website description and its contents.

This tool has an unknown cost to the company as it is charged per click so will be a rough calculation.

Google Ads (primarily Search Ads):

Google Ads allows the business website to be displayed higher up on the list of results, it allows you to be able to target customers within a designated area or more “local” potential customers which for a small dance school is the best option to have initially, this is a set budget you allocate but have full control over to adjust whenever needed. The Google Ads would be linked to either “dance schools near me” or “dance classes near me” as they had the greatest volume of searches to create targeted advertisements while keeping it to the local area of who may attend.

Facebook Ads:

Facebook Ads will allow the business to be advertised within a customer’s news feeds without having to “like” the page and works to a set budget assigned by the business which can be altered to suit the required needs, this will work well due to the business already having a well-established Facebook page.

Due to this been a small business these are the only tools I would recommend to my client as they are the only ones which I feel would be most beneficial to the business until it has developed further. I would recommend this Digital Strategy be in place for a year to then be reviewed on how effective it has been and if there is any more of a budget to expand or if it had to be reduced for some reason.

Client 3- Developing a Digital Strategy task 2 part 1

I started building the Digital Strategy by generating a site map to assess the currently used website due to the new one I have built not being live yet. This showed that there is very little activity been done on the website in regard to updating the information. Due to solely managing this task myself I decided to create a Gantt chart to mostly benefit the client to allow them to be able to address any concerns or questions throughout the project which would hopefully lead to creating a strategy that would be effective and useful to the company if they only incorporated parts of it.

Client 3- Developing a Digital Strategy task 1 part 2

Due to the client not understanding what a Digital Strategy is and why it is important I explained this to them as a basic understanding before progressing further which specific options.

“A digital strategy is required to be able to really compete in the world of online sales and recognition, without a solid digital strategy companies face loss of researches and finances chasing ineffective marketing campaigns and targeting the wrong audiences. Digital strategy enables a brand to become as strong as it possibly can as quickly and effectively as possible by appealing to specific audiences by how it is “sold” to them.”

“The digital strategy covers many key areas within the marketing world of branding to ensure a high level of ROI with the lowest possible expenditure giving higher profit margins for the company” (extracted description from my previous assignment)

Client 3- Developing a Digital Strategy task 1 part 1

For task 1 I have to create a digital strategy with a maximum budget of  £600 for the first year expanding to £1000 in the second for Viva le Dance, this budget has been chosen as there is currently no budget set aside for the Digital Strategy but using a realistic amount the company could afford to spend, this is to give my client an understanding of why it is important to have one and the costs it could incur through a year to this budget but also so that they are able to just select the relevant areas which would be most cost effective to themselves.

Target audience:

This was broken down into the following demographical factors to identify the ideal target audience:

• Age –mainly over the age of 16 due to it been adults who make the contact and arrangements although due to social media shouldn’t be limited to this age range
• Gender –gender natural to be appealing to all
• Lifestyle – for those who either have children who want to attend a dance school of themselves to maintain an active lifestyle.
• Residence – appeal to the local area and just beyond
• Income & Wealth – not specifically but should highlight that the cost of classes and lessons is very affordable for all.
• Family – it is a service that all the family can become involved in despite income and “class”
• Disabilities – adaptable for all including teachers with advanced areas of medical training

Self-Initiated 3: Website Task 4

I feel my website went well to my design brief I as able to create a simple effective website that primarily focused on making it accessible by all due to part of my target market. I would have liked to be able to incorporate more advance techniques and features but this would have classed with the usability for some with restricted abilities. As time progresses I would develop one aimed more towards children with downloadable content where games developers could add educational games and more options of customisation.

I tried to limit the screen size to have as little scrolling as possible and focus primarily on the clicking function.

I chose not to have a selling page but a contact page where purchases would be arranged as this iv a very customised device to what software is required and any addition features required for the client giving an extremely personal experience and device to dominate the market.

 

Self-Initiated 3: Website Task 3

http://www.naomieccles.co.uk/